New Rules for the New World
New Rules for the New World
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Summary
The tales in this book show how even the greatest ideas in business can fail and each ends with a moral, a new rule for the new world, which shows how each failure could have been prevented.
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New Rules for the New World by Eddie Obeng
New Rules for the New World is about what goes wrong and why, about the path from good (and often correct) intention to disaster. It is about the bumpy road from a great idea to complete industry failure. And its about how to avoid that road. This is a book of stories. Each tale paints a picture of good intentions gone wrong. Through the stories you will meet a cast of characters familiar to anyone in business - the Empowering Manager, the Uncertain Strategist, the Global Communicator and the Merged Chief Executive. Each story has a moral, a New Rule for the New World, a practical rule that would have prevented failure.
EDDIE OBENG is Director of Pentacle The Virtual Business School. Previously he was Director of Project Management and Strategy Implementation Programmes at Ashridge Management College. Eddie is author of All Change! The Project Leader's Secret Handbook, Making Re-engineering Happen, Putting Strategy to Work, Achieving Organisational Magic, CyberSense and Soundbytes. You can reach Eddie at: Pentacle The Virtual Business School, Burke Lodge. London End, Beaconsfield, Buckinghamshire. HP9 2JH, UK Tel: +44 (0) 1494 678555, e-mail: eddie_obeng@pentaclethevbs.com
| SKU | Unavailable |
| ISBN 13 | 9781900961158 |
| ISBN 10 | 1900961156 |
| Title | New Rules for the New World |
| Author | Eddie Obeng |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1997-06-01 |
| Number of pages | 270 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |