The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI
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The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T Scott
In the rapidly evolving field of lead-generation marketing, how can you ever get ahead of the crowd to produce maximum results? Learn the key tactics that should be at the top of any marketer's rule book.
DAVID T. SCOTT has served as a top-tier marketing executive for Fortune 500 companies and billion-dollar enterprises. He is currently the CEO and founder of Marketfish, a lead-generation marketing company with offices in Seattle and New York.
| SKU | Unavailable |
| ISBN 13 | 9780814432617 |
| ISBN 10 | 0814432611 |
| Title | The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI |
| Author | David T Scott |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Focus |
| Year published | 2013-04-16 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |