The New Rules of Marketing and PR
Summary
The feel-good place to buy books
The New Rules of Marketing and PR by David M Scott
Shows you how to leverage the potential that Web-based communication offers your business. This guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
"This excellent look at the basics of new millennial marketing should find use in the hands of any serious PR professional making the transition" (Publishers Weekly, December 31, 2007) "a valuable source of inspiration" (Brand Strategy, November 2007) "...is useful if you would like to learn more about new formats such as RSS, vodcasts and viral marketing." (Gulf Business, Vol. 12/ Issue 7)
David Meerman Scott is an award-winning online thought leadership strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He has presented at industry conferences and events in more than twenty countries on four continents.
| SKU | Unavailable |
| ISBN 13 | 9780470113455 |
| ISBN 10 | 0470113456 |
| Title | The New Rules of Marketing and PR |
| Author | David M Scott |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2007-06-12 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |