The New Rules of Marketing and PR
Summary
The feel-good place to buy books
The New Rules of Marketing and PR by David Meerman Scott
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and realworld examples of success This is the fifth edition of the pioneering guide to the future of marketing.
If there is only one book out there that the marketing departments have on the must-read list, this is itfor those wading into social media space, give this a read and pass it along to your in-house head of comms for maximum benefit (Entrepreneur Middle East, January 2016) an essential reference book that offers value to all working in this field ..for seasoned professionals it offers an excellent benchmark for a range of marketing channels (B2B Marketing, February 2016)
DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. His books open people's eyes to the new realities of sales, marketing, and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.
| SKU | Unavailable |
| ISBN 13 | 9781119070481 |
| ISBN 10 | 1119070481 |
| Title | The New Rules of Marketing and PR |
| Author | David Meerman Scott |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2015-10-05 |
| Number of pages | 480 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |