The New Rules of Marketing & PR
Summary
The feel-good place to buy books
The New Rules of Marketing & PR by David Meerman Scott
David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years - creative ad copy is no longer enough.
DAVID MEERMAN SCOTT is the author of Real-Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. His books open people's eyes to the new realities of marketing and public relations. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.
| SKU | Unavailable |
| ISBN 13 | 9781118026984 |
| ISBN 10 | 1118026985 |
| Title | The New Rules of Marketing & PR |
| Author | David Meerman Scott |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2011-08-30 |
| Number of pages | 366 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |