The New Rules of Sales and Service
Summary
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The New Rules of Sales and Service by David Meerman Scott
Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills.
DAVID MEERMAN SCOTT is an internationally acclaimed marketing and sales strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books three are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and World Wide Rave. He co-authored Marketing the Moon and Marketing Lessons from The Grateful Dead. A graduate of Kenyon College, Scott has lived in New York, Tokyo, Boston, and Hong Kong. He is a marketer in residence and on the board of advisors of HubSpot, and on the board of advisors of ExpertFile, GrabCAD, VisibleGains, GutCheck, and Newstex. He also advises nonprofits and is on the advisory board of the Grateful Dead Archive at UC Santa Cruz, and a member of the digital media advisory board of HeadCount. Check out his blog at www.WebInkNow.com, follow him on Twitter @dmscott, or download his free iPhone or iPad application.
| SKU | Unavailable |
| ISBN 13 | 9781118827857 |
| ISBN 10 | 1118827856 |
| Title | The New Rules of Sales and Service |
| Author | David Meerman Scott |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2014-09-02 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |