The New Strategic Brand Management
Summary
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The New Strategic Brand Management by Jeannoel Kapferer
The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.
"Examines the rules of the discipline and how to put them into practice in" * todays market*
Jean-Noël Kapferer Jean-Noël Kapferer is an internationally recognized authority on brands and brand management. A professor of marketing strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University (USA) and is an active consultant to many European and US corporations . He is the author of six books, including the international best seller Strategic Brand Management, and Reinventing the Brand, both published by Kogan Page.
| SKU | Unavailable |
| ISBN 13 | 9780749442835 |
| ISBN 10 | 0749442832 |
| Title | The New Strategic Brand Management |
| Author | Jean-Noël Kapferer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2004-08-20 |
| Number of pages | 496 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |