The New Venture Adventure by Ueli Looser
This manual is aimed at helping the reader through the first stage of starting up an innovative, high-growth company: writing a professional business plan. Should you have a new business idea with high-growth potential which you want to develop and realize, this book offers step-by-step guidance to what it takes to articulate a business plan, assess its feasibility and potential, and, crucially, prepare and present it to the investment community. The trick is to take advantage of promising, innovative ideas, research and technolgy and financing in the form of venture capital or investment funds to achieve a breakthrough. The authors emphasize that it is important to do things on a large scale. Setting up a company is by far the largest step you'll take: it involves a tremendous effort. Comparatively, the extra effort required to generate $30 million sales as opposed to, say $3 million is small. Thinking big can even make the task easier, as many potential partners are more interested in large-scale proposals than less ambitious ones.
Dallas Morning News, June 3, 2001 The authors provide clear instructions for setting up a new business venture
Ueli Looser is a Principal in the Zurich Office of McKinsey & Company. His client work includes engagements in engineering, electronics, chemicals, banking and insurance. He is co-leading McKinsey's Venture business plan competition in Switzerland. He has a degree in physics from the Federal Institute of Technology in Zurich and in economics from the University of St. Gallen. Dr Bruno Schlapfer is a Principal in the Zurich Office of McKinsey & Company. He is Director of Professional Development of the Swiss McKinsey offices, and is co-leading McKinsey's Venture business plan competition in Switzerland. He has a PhD in philosophy from the University of Zurich.
| SKU | Unavailable |
| ISBN 13 | 9781587990038 |
| ISBN 10 | 1587990032 |
| Title | The New Venture Adventure |
| Author | Ueli Looser |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cengage Learning, Inc |
| Year published | 2000-01-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |