Newsjacking by Grant Hunter
Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken.
'It covers all aspects of topicality, rapid response and real-time marketing' - Campaign Brief UK
'A new bible … the ultimate guide for those looking to catch the rolling news agenda' - Independent
'How brands can be part of cultural conversations without looking like idiots' - Fast Co Create
'How brands can embrace newsjacking, real-time and rapid response marketing' - Marketing Magazine
'A new bible … the ultimate guide for those looking to catch the rolling news agenda' - Independent
'How brands can be part of cultural conversations without looking like idiots' - Fast Co Create
'How brands can embrace newsjacking, real-time and rapid response marketing' - Marketing Magazine
Grant Hunter is a regional creative director for iris Worldwide. Jon Burkhart is a social media creative consultant and innovation director.
| SKU | Unavailable |
| ISBN 13 | 9780500516720 |
| ISBN 10 | 0500516723 |
| Title | Newsjacking |
| Author | Grant Hunter |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2013-04-15 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |