No B.S. Direct Marketing by Dan Kennedy

No B.S. Direct Marketing by Dan Kennedy

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Summary

A guide to direct marketing for non-direct marketing businesses. It helps readers learn how they can use high-profile techniques, such as mail-order and television tactics, to their small business and achieve results. It also includes an audio CD featuring interviews and discussions with a team of consultants.

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No B.S. Direct Marketing by Dan Kennedy

Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed! INSIDE! FREE--Email Course & Direct Marketing Tool KitFREE--$995.00-Value Seminar TicketsFREE--Tele-seminar InvitationFREE--Newsletters
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
SKU Unavailable
ISBN 13 9781932531572
ISBN 10 1932531572
Title No B.S. Direct Marketing
Author Dan Kennedy
Condition Unavailable
Binding Type Book
Publisher Entrepreneur Press
Year published 2006-03-16
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.