No BS Marketing to Seniors and Leading Edge Boomers
Summary
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No BS Marketing to Seniors and Leading Edge Boomers by Dan Kennedy
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
| SKU | Unavailable |
| ISBN 13 | 9781599184500 |
| ISBN 10 | 1599184508 |
| Title | No BS Marketing to Seniors and Leading Edge Boomers |
| Author | Dan Kennedy |
| Series | No B S Ser |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Entrepreneur Press |
| Year published | 2012-11-29 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |