No-copy Advertising by Lazar Dzamic
In redoubled efforts to get the message across in a media-saturated world, ad agencies are turning to a more enduring and all-embracing method of reaching their audience - don't speak. This is a collection of the smartest ways in which today's advertising professionals have promoted, publicised and sold products and services with hardly a single word in sight. Trawling the best work from TV, billboards, print, the Web and radio, the author has compiled an intriguing array of international examples. There is also a discussion of the unique relationship that is formed between consumer and brand by using this method of advertising, and (no)copywriters talk in depth about their approach.
Lazar Dzamic has worked as a presenter, copywriter, lecturer and creative director, and as a consultant for Saatchi & Saatchi. He is currently Digital Strategist at EHS realtime in London.
| SKU | Unavailable |
| ISBN 13 | 9782880467401 |
| ISBN 10 | 2880467403 |
| Title | No-copy Advertising |
| Author | Lazar Dzamic |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Rotovision |
| Year published | 2003-04-25 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |