Nonprofit Marketing and Fundraising by Roger Bennett

Nonprofit Marketing and Fundraising by Roger Bennett

Non-Profit Marketing and Fundraising provides a concise introduction to the latest research in the non-profit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research.

Dr Roger Bennett is a Professor of Marketing at Kingston Business School. His main research interests lie in the fields of nonprofit marketing and advertising. Roger is the author of many books and numerous journal articles in the fields of business management and marketing.

SKU	Unavailable
ISBN 13	9780367670177
ISBN 10	0367670178
Title	Nonprofit Marketing and Fundraising
Author	Roger Bennett
Series	State Of The Art In Business Research
Condition	Unavailable
Binding Type	Paperback
Publisher	Routledge
Year published	2020-09-30
Number of pages	118
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.