Obsessed by Emily Heyward

Obsessed by Emily Heyward

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan followings right out of the gate. Whether you re starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

Emily Heyward is the cofounder and chief brand officer at Red Antler, a full-service brand company based in Brooklyn. Emily works closely with founders to develop purposeful, strategic visions for their start-ups and has led branding efforts for top companies such as Casper, Allbirds, and Boxed. In 2018, she was named one of Inc.'s Top 100 Female Founders.

Emily graduated Magna Cum laude from Harvard University, where she studied postmodern theory and consumer culture. Born and raised in New York, she currently lives in Cobble Hill with her wife, son, and dog named Sprout.

SKU	Unavailable
ISBN 13	9780593084311
ISBN 10	0593084314
Title	Obsessed
Author	Emily Heyward
Condition	Unavailable
Binding Type	Hardback
Publisher	Penguin Putnam Inc
Year published	2020-06-09
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.