Of This and Other Worlds by C S Lewis

Of This and Other Worlds by C S Lewis

Better isn't always better.

Different is better.Most managers invest their time and energy in trying to make their firms better, when in fact they should also be working to make their firms different. --From Positioning for Professionals

Why are some professional service firms so much more successful than their competitors? The difference isn't just talent, but focus. The best firms know that standing for everything is the same as standing for nothing. Instead of trying to be good at everything, they do what they do best and find resources for the rest.

Destined to become the positioning strategy companion you'll turn to again and again, Positioning for Professionals offers executives of professional service firms proven strategies for positioning their firms for maximum success in the marketplace.

Drawn from his decades of work in the advertising and marketing fields, thought leader Tim Williams helps you develop a differentiating value proposition with valuable insights on:

• Why it's better to be a profit leader than a market leader
• How to overcome your natural fear of focus
• Making your firm hard to imitate
• Out-of-the-ordinary ways to differentiate your firm from the sea of sameness
• Why every company is a brand, like it or not.
• .and why every single business decision you make affects the success and reputation of your brand

It's no coincidence that a handful of top firms keep winning the most business, attract the best talent, and earn the highest margins. They're the ones that have staked out a differentiating positioning strategy that capitalizes on their strengths. Rather than being mildly appealing to a broad group of prospects, they're intensely appealing to a select group of prospects. They're the firms that follow the valuable principles you'll find in this book.

GET POSITIONING FOR PROFESIONALS TODAY AND PUT ITS WINING IDEAS TO WORK FOR YOUR FIRM.

Clive Staples Lewis (1898-1963) was one of the intellectual giants of the twentieth century and arguably one of the most influential writers of his day. He was a Fellow and Tutor in English Literature at Oxford University until 1954, when he was unanimously elected to the Chair of Medieval and Renaissance Literature at Cambridge University, a position he held until his retirement. He wrote more than thirty books, allowing him to reach a vast audience, and his works continue to attract thousands of new readers every year. His most distinguished and popular accomplishments include Out of the Silent Planet, The Great Divorce, The Screwtape Letters, and the universally acknowledged classics The Chronicles of Narnia. To date, the Narnia books have sold over 100 million copies and have been transformed into three major motion pictures.

Clive Staples Lewis (1898-1963) fue uno de los intelectuales mas importantes del siglo veinte y podria decirse que fue el escritor cristiano mas influyente de su tiempo. Fue profesor particular de literatura inglesa y miembro de la junta de gobierno en la Universidad Oxford hasta 1954, cuando fue nombrado profesor de literatura medieval y renacentista en la Universidad Cambridge, cargo que desempeno hasta que se jubilo. Sus contribuciones a la critica literaria, literatura infantil, literatura fantastica y teologia popular le trajeron fama y aclamacion a nivel internacional. C. S. Lewis escribio mas de treinta libros, lo cual le permitio alcanzar una enorme audiencia, y sus obras aun atraen a miles de nuevos lectores cada ano. Sus mas distinguidas y populares obras incluyen Las Cronicas de Narnia, Los Cuatro Amores, Cartas del Diablo a Su Sobrino y Mero Cristianismo.