One Billion Customers by James Mcgregor

One Billion Customers by James Mcgregor

With 1.3 billion mouths to feed, China is moving quickly towards surpassing North America and Europe's combined markets. Companies from across the globe are flocking there to buy, sell, manufacture and create new products and Chinese companies are now acquiring their Western counterparts. But as James McGregor, respected journalist, well-known businessman, and ultimate China insider explains, business in China is conducted with much subterfuge - nothing is as it seems and nothing is easy. A Communist dictatorship determined to practice its own form of capitalism, China has long perplexed foreign investors, who find Chinese business practices opaque and contradictory. "One Billion Customers" navigates the treacherous waters of Chinese business, offering compelling narratives of personalities, business deals, and lessons learned - from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. Brilliantly written by an author who has lived in China for nearly two decades, "One Billion Customers" reveals indispensable strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and Western democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works. Containing nearly one hundred strategies inside a "Little Red Book of Doing Business", this unprecedented account combines practical lessons with the story of China's remarkable rise to power.

"James McGregor's knowledge of how business is done in China is extraordinaryAs a journalist and businessman, he witnessed first hand China's remarkable transformation in the space of two decades from a backward country to a rising economic power. With his extensive hands-on experience in China and his formidable storytelling skills, he has produced a book, "One Billion Customers," that is filled with valuable insights and advice for both knowledgeable business persons and ordinary readers interested in gaining a better understanding of China's rapidly developing market economy." Henry Kissinger, Chairman of Kissinger Associates Inc. and architect of US-China rapprochement as assistant to the president for national security affairs (1969-1975) and U.S. Secretary of State (1973-1977). "James McGregor combines long experience and an acute eye to capture one of the great dramas of our times - the interaction of China and the world economy. He offers not only insight into this relationship and how it may evolve, but also wise advice for those who would be part of it - advice to be ignored only at their peril" Daniel Yergin, Author of the Pulitzer-Prize winning The Prize and of Commanding Heights: the Battle for the World Economy "This is a defining book on how to, and how not to do, business in China. Jim McGregor brings to life the stories of the pioneering entrepreneurs who, through their efforts, expertise and errors, blazed the trails for the broader business community in one of the world's most important markets. I strongly recommend it as must-reading for anyone with a stake, an interest or a dream in China." Thomas J. Donohue, President and CEO, U.S. Chamber of Commerce"

James L. McGregor is a journalist-turned-businessman who has lived in Beijing for 15 years. He is currently a China business investor, advisor and entrepreneur. He serves as Senior China Advisor for Ogilvy Public Relations Worldwide, and is a Senior Director of Stonebridge International LLC, an international strategic advisory firm. He also is a founding partner of BlackInc China and was a pioneer of the Chinese Internet, serving as an advisor to many Chinese Internet startups and as a board member of Sohu.com during the company's NASDAQ listing. McGregor's China career began in 1985 when he backpacked through China to explore the country and decide if he wanted to learn Mandarin and focus on being a journalist in China. In 1987, he and his wife Cathy, both age 33, sold their belongings and moved to Taipei, Taiwan, with two suitcases each and began studying Mandarin. McGregor established a freelance news service, and within six months was hired as The Asia Wall Street Journal Taiwan bureau chief. In 1990, McGregor moved to Beijing as The Wall Street Journal China bureau chief. From 1994 to 2000, McGregor was chief executive of Dow Jones & Co. in China, and a vice-president in the Dow Jones International Group. Starting with himself and one assistant, McGregor built a portfolio of media businesses in China that employed some 150 Chinese professionals with offices in Beijing, Shanghai, Shenzhen and Hong Kong. James McGregor speaks and reads Chinese and is a frequent speaker and commentator on China.

SKU	Unavailable
ISBN 13	9781857883589
ISBN 10	1857883586
Title	One Billion Customers
Author	James Mcgregor
Condition	Unavailable
Binding Type	Paperback
Publisher	John Murray Press
Year published	2005-11-17
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable