One Click by Richard L Brandt
Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'. Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward. Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next. Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.
Richard Brandt compellingly profiles one of the great internet executives of the era -- Stephen Leeb, author of The Oil Factor and Red Alert
Meticulously researched and with breathless, pithy commentaryIf you want to understand the Bezos phenomenon, this is an easy and efficient way to do it - just like shopping on Amazon. * Management Today *
Meticulously researched and with breathless, pithy commentaryIf you want to understand the Bezos phenomenon, this is an easy and efficient way to do it - just like shopping on Amazon. * Management Today *
Richard Brandt is an award-winning journalist who has been writing about Silicon Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.
| SKU | Unavailable |
| ISBN 13 | 9780670920662 |
| ISBN 10 | 0670920665 |
| Title | One Click |
| Author | Richard L Brandt |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Books Ltd |
| Year published | 2011-10-27 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |