The Online Copywriter's Handbook
Summary
The feel-good place to buy books
The Online Copywriter's Handbook by Robert Bly
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.Robert W. Bly is an award-winning copywriter and consultant whose clients include IBM, AT&T, BOC Group, and other multinational organizations. One of the top copywriting experts in the world, Bly is the author of nearly fifty successful business and marketing books, including The Copywriter's Handbook, Internet Direct Mail, and Business-to-Business Direct Marketing. He is a winner of the Direct Marketing Association's Gold Echo Award, the Web Marketing Association's Standard of Excellence Award, and numerous other honors and awards.
| SKU | Unavailable |
| ISBN 13 | 9780658020995 |
| ISBN 10 | 0658020994 |
| Title | The Online Copywriter's Handbook |
| Author | Robert Bly |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | NTC Publishing Group,U.S. |
| Year published | 2003-03-16 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |