Onward by Howard Schultz

Onward by Howard Schultz

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win.

Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

Gordon, Joanne: -

Joanne Gordon is an author, ghostwriter, and business writer. Prior to becoming an author, she was a reporter and contributing editor at Forbes, and has been published in a wide variety of publications including the New York Times, Harvard Business Review, the Chicago Tribune, Boston Magazine, and many more. Joanne currently lives in the Pacific Northwest.

SKU	Unavailable
ISBN 13	9781605292885
ISBN 10	1605292885
Title	Onward
Author	Howard Schultz
Condition	Unavailable
Binding Type	Hardback
Publisher	Rodale Press
Year published	2011-03-29
Number of pages	384
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.