Onward by Howard Schultz

Onward by Howard Schultz

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win.

Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

Howard Schultz is the former chairman and chief executive officer of Starbucks Coffee Company. He grew up in Brooklyn public housing and was the first in his family to graduate college. After founding a small cafe business, he bought Starbucks, which grew from eleven stores to more than 28,000 under his leadership. In 2018, Starbucks ranked fifth on Fortune's list of World's Most Admired Companies. Howard and his wife, Sheri, co-lead the Schultz Family Foundation. His other books include Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time; Onward: How Starbucks Fought for Its Life without Losing Its Soul; and For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice. Howard has been recognized for his passion to strengthen communities, and is the recipient of the Robert F. Kennedy Human Rights Ripple of Hope Award, the Horatio Alger Award, and the Notre Dame University Rev. Theodore M. Hesburgh Award for Business Ethics. He and Sheri live in Seattle and have two children.

SKU	Unavailable
ISBN 13	9781609611651
ISBN 10	1609611659
Title	Onward
Author	Howard Schultz
Condition	Unavailable
Binding Type	Hardback
Publisher	Rodale Books
Year published	2011-02-01
Number of pages	350
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable