Open for Business! by Courtney Ferguson
Sales letters are a powerful marketing tool. Yet many top sales people can't write good ones. What does it take to make their powers of persuasion come alive on paper or in e-mails? Award-winning copywriter and lecturer Courtney Ferguson has the answers in this lively new book. With over 40 real-life examples - including many "before" and "after" versions - you'll learn how to make your sales letters razor sharp. You'll also learn how to build a copy platform, build rapport with prospects, and get rid of writer's block. Other chapters cover how to apply for a job and how to write and reply to letters of complaint. With a special chapter on e-mail etiquette and a foreword by Direct Marketing Expert Drayton Bird, "Open For Business: How to Write Letters That get Results" can make you a convincing, more confident writer.| SKU | Unavailable |
| ISBN 13 | 9780077097691 |
| ISBN 10 | 0077097696 |
| Title | Open for Business! |
| Author | Courtney Ferguson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2001-03-01 |
| Number of pages | 220 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |