OPT-IN MARKETING by Ernan Roman
From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. "Opt-In Marketing" offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.
Ernan Roman (New York, NY) is an integrated direct marketing pioneer and founder of Ernan Roman Direct Marketing. He is the author of Integrated Direct Marketing, Second Edition.
| SKU | Unavailable |
| ISBN 13 | 9780071435284 |
| ISBN 10 | 007143528X |
| Title | OPT-IN MARKETING |
| Author | Ernan Roman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2004-07-16 |
| Number of pages | 312 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |