Organisational Behaviour by Moorhead

Organisational Behaviour by Moorhead

This book will introduce you to the basic history and concepts of Rhetoric, and demonstrate those concepts by allowing you to experience the rhetoric in the music at Walt Disney World. Starting with the prayer theory of Homer and the ancient Greeks, we learn that Flattery, Quid pro Quo, and appeals for consistency are persuasive. Then Plato coins the term rhetoric, but uses it in a negative sense. His student, Aristotle, writes the most important work on Rhetoric in history, emphasizing ethics, emotion, and logic. We believe some things just because we trust the word of someone else. Aristotle also taught the three basic uses of rhetoric: in the courts, in the political assemblies, and in the culture. The Romans added the 5 basic considerations of Rhetoric: Invention, Arrangement, Style, Memory, and Delivery. Contemporary rhetoricians, Kenneth Burke, Chaim Perelman, and Stephen Toulmin add concepts like identification, cultural values, and the two-sided message. Disney provides musical experiences of all of these. Everyone is familiar with Disney Music. But, few have analyzed what types of persuasive messages are communicated through Disney music. Find out for yourself what the rest of the world is being persuaded by listening to the music. Take, for example, the song Two Brothers in The American Adventure. Is it pro-war or anti-war? How would you analyze the rhetoric of such music? This book explains the methods rhetoricians have been using for thousands of years.

Griffin, Ricky: - Dr. Ricky W. Griffin is Distinguished Professor of Management and the Blocker Chair in Business in Mays Business School at Texas A&M University. After receiving his Ph.D. from the University of Houston in 1978, Dr. Griffin joined the faculty at the University of Missouri for three years before moving to Texas A&M in 1981. His research on task design and dysfunctional work behavior has appeared in the leading professional journals, including Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly and Journal of Management. He has served as editor of the Journal of Management and has been program chair and division chair of the Organizational Behavior Division and Program Chair of the Research Methods Division of the Academy, Program Chair and President of the Southwest Academy of Management, and a member of the Board of the Southern Management Association. He is a fellow of both the Academy of Management and the Southern Management Association. Dr. Griffin has taught organizational behavior, human resource management, international management, and research methods at all levels and has won several teaching awards. He is a frequent speaker to executive audiences and is the author of several widely used textbooks. Dr. Griffin was director of the Center for Human Resource Management at Texas A&M and just returned to the faculty at Mays after 11 years of full-time appointments as Management Department Head, Executive Associate Dean and Interim Dean. His current research interests include workplace culture, managerial skills development and decision making during times of crisis.

SKU	Unavailable
ISBN 13	9780618305872
ISBN 10	0618305874
Title	Organisational Behaviour
Author	Moorhead
Condition	Unavailable
Binding Type	Paperback
Publisher	Houghton Mifflin
Year published	2003-03-26
Number of pages	628
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable