Our Masters' Voices by Max Atkinson

Our Masters' Voices by Max Atkinson

First published in 1984. For those who have heard Max Atkinson expounding his theses about the nature of stimulus and response for political speakers seeking applause, have their political lives transformed. They cannot go to a public meeting without listening for the anti­theses and the triads that, when properly delivered, guarantee applause and, in the right circumstances, television coverage. Oratory is an ancient art. Demosthenes, Cicero and Quintillian offered instruction in the art of holding audiences and winning sympathetic reaction from them. But they did not have the advantage of modern technology to analyse systematically why particular styles or tricks worked. Oratory was a major academic subject for 2000 years. But over the last three centuries criticism has moved from the spoken to the written word. Now Max Atkinson has tried to redress the balance. He has added a new dimension to the appreciation of current politics.

`Max Atkinson presents a neat blend of applied political psychology and communications theory that is bound to be read closely in the corridors of powerHis study of the art of effective political persuasion will revolutionize - for the better - political communications in Britain.' - Robert Worcester. Chairman, MORI (Market and Opinion Research International Ltd)

SKU	Unavailable
ISBN 13	9780415018753
ISBN 10	0415018757
Title	Our Masters' Voices
Author	Max Atkinson
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	1984-09-24
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable