Our Own Worst Enemy by Norman F Dixon

Our Own Worst Enemy by Norman F Dixon

Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors considerable experience mentoring students as they turn their technological ideas into real-life business ventures. .

The text is separated into three parts providing a roadmap for successful entrepreneurial projects:

Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation

Part I shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers needs.

Part I takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth.

With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.