Out on Main Street by Shani Mootoo
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types-small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: -Using constituents' voices in outreach efforts -Building a social media presence -Crafting step-by-step marketing plans -Planning and implementing branding campaigns -Creating buzz with promotional videos -Using e-mail marketing in outreach -Marketing a new library space -Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Shani Mootoo was born in Ireland and grew up in Trinidad. She has lived in Canada since the early 1980s. Her acclaimed first novel, Cereus Blooms at Night, was published in fourteen countries, was a finalist for The Giller Prize, the Ethel Wilson Fiction Prize, and the Chapters/Books in Canada First Novel Award. She is also an accomplished visual and video artist. Shani Mootoo lives in Edmonton.
| SKU | Unavailable |
| ISBN 13 | 9780889740525 |
| ISBN 10 | 0889740526 |
| Title | Out on Main Street |
| Author | Shani Mootoo |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Press Gang Publishers,Canada |
| Year published | 1993-08-26 |
| Number of pages | 156 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |