Outbound Telephone Selling by Pat Cochrane
This text should enable you to set up an outbound telephone selling operation. Subjects covered include: positive telephone selling, handling objections, call guide scripts and prompts, conversation control and effective sales communication.
Pat Cochrane began her career in newspapers, working for the Guardian before joining the Lex Service Group to set up a new telephone sales and marketing team. She then went on to complete a similar project for Parcelforce. Since she formed PMC Associates (pmctraining.com) in 1993 her clients have included BT, Eircom, Legal and General, The Prudential, The Industrial Society, Credit Suisse Asset Management and BskyB. Pat is also the author of several books on the subject of using the telephone to develop profitable relationships with customers. They include The Power of the Phone and Outbound Telephone Selling. PMC Associates have undertaken a broad range of assignments that encompass all telephone activities from switchboard to desk-based account management. Training, consultancy and writing training resources for their clients identified the need for this training kit, which will allow trainers and managers to develop the telephone skills of everyone in their organization.
| SKU | Unavailable |
| ISBN 13 | 9780566080890 |
| ISBN 10 | 0566080893 |
| Title | Outbound Telephone Selling |
| Author | Pat Cochrane |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1999-09-09 |
| Number of pages | 186 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |