The Outsourcing Dilemma by J Brian Heywood
Outsourcing has become a strategic decision - but is it really the answer to all our problems? Many outsourced projects fail to meet the client's needs and the decision to outsource is not a simple one. This book presents the arguments for and against outsourcing.
Brian Heywood has been involved in the world of commerce for many years, initially with a succession of roles in sales, market research, advertising, and brand management. This experience gained him a position as UK head of an American toiletries company. This was followed by a period of four years with a major management consultancy (now Ernst & Young) in the UK. He then spent four years based in the US, the last three of these as president of an American food company. Since returning to the UK he has worked as an independent consultant and set up a market research company; some of his direct consultancy projects have been through major consultancies and some on an independent basis, which has provided him with valuable experience of a wide range of company sizes. Most of this consultancy work has been in areas related to marketing, business systems and in outsourcing. In recent years, he has made a speciality of helping outsourcing service providers to find and access new markets. He has been successful in technology research work that was used as the basis for futuristic television programmes around the world, and has a marketing award for helping small consultancy clients increase their sales.
| SKU | Unavailable |
| ISBN 13 | 9780273656173 |
| ISBN 10 | 0273656171 |
| Title | The Outsourcing Dilemma |
| Author | J Brian Heywood |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2001-07-10 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |