The Oxford Textbook of Marketing by Keith John Blois

The Oxford Textbook of Marketing by Keith John Blois

Contains chapters on topics such as: the marketing mix, relationship marketing, direct marketing, the economic environment, and marketing's interface with other departments. This title has learning aids, including chapter objectives, further reading recommendations, key terms, links to other chapters, case material, and a glossary.

Keith Blois is a University Lecturer in Management Studies at the Said School of Business, University of Oxford. He is also a Fellow in Industrial Marketing and a Member of the Oxford Institute of Strategy and International Management at Templeton College, Oxford University. He has lectured and researched in a wide range of countries including: Australia, Bulgaria, China, Singapore, Thailand and the United States as well as most European Countries. He is a Past President of the European Marketing Academy. Prior to becoming an academic he was employed by Courthards plc, Central Electricity Generating Board and SKF plc. He has extensive consulting experience.

SKU	Unavailable
ISBN 13	9780198775768
ISBN 10	0198775768
Title	The Oxford Textbook of Marketing
Author	Keith John Blois
Condition	Unavailable
Binding Type	Paperback
Publisher	Oxford University Press
Year published	2000-03-16
Number of pages	672
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.