The Oxford Textbook of Marketing by Keith John Blois

The Oxford Textbook of Marketing by Keith John Blois

The Oxford Textbook of Marketing provides an authoritative and comprehensive overview of the theory and practice of marketing, designed for all students of the subjects throughout the world. Unlike most other textbooks in the subject, in which two or three authors seek to cover the whole subject, this book brings together the expertise of 26 leading academics from 17 different countries, each of whom is a specialist in the chosen subject area. Under the careful editorship of Keith Blois, the text has been made an integrated whole. Each chapter is written to a common template and reading style. The text contains a wealth of learning aids, including * substantial international case material to reinforce learning * a detailed longer case study to conclude each major section of the book * over 100 figures and tables containing extra empirical detail * a system of chapter links provide in-text pointers to related discussions in other parts of the text * a thorough glossary As a discipline, marketing has been waiting for this definitive account. The Oxford Textbook of Marketing combines subject expertise, substantial learning aids and modern presentation, giving a detailed overview of the discipline at the turn of the century.

Keith Blois is a University Lecturer in Management Studies at the Said School of Business, University of Oxford. He is also a Fellow in Industrial Marketing and a Member of the Oxford Institute of Strategy and International Management at Templeton College, Oxford University. He has lectured and researched in a wide range of countries including: Australia, Bulgaria, China, Singapore, Thailand and the United States as well as most European Countries. He is a Past President of the European Marketing Academy. Prior to becoming an academic he was employed by Courthards plc, Central Electricity Generating Board and SKF plc. He has extensive consulting experience.

SKU	Unavailable
ISBN 13	9780198775768
ISBN 10	0198775768
Title	The Oxford Textbook of Marketing
Author	Keith John Blois
Condition	Unavailable
Binding Type	Paperback
Publisher	Oxford University Press
Year published	2000-03-16
Number of pages	672
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.