Payback by James P Andrew
Offers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.
James P. Andrew is a senior vice president and director of The Boston Consulting Group (BCG), leads BCG's innovation practice, and helps companies worldwide to improve the return on their investments in innovation. Harold L. Sirkin is senior vice president and director at BCG and leader of the firm's Global Operations practice. He consults with companies in many business sectors about their innovation activities.
| SKU | Unavailable |
| ISBN 13 | 9781422103135 |
| ISBN 10 | 1422103137 |
| Title | Payback |
| Author | James P Andrew |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2007-01-01 |
| Number of pages | 228 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |