The PDMA Handbook of New Product Development
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The PDMA Handbook of New Product Development by Kenneth B Kahn
The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition. The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee. GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy. ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana - Champaign who teaches, researches, and consults in new product development.
| SKU | Unavailable |
| ISBN 13 | 9780471485247 |
| ISBN 10 | 0471485241 |
| Title | The PDMA Handbook of New Product Development |
| Author | Kenneth B Kahn |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2004-10-08 |
| Number of pages | 640 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |