The PDMA Handbook of New Product Development
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The PDMA Handbook of New Product Development by Milton D Rosenau
This text examines every area of product development and formulates the best practice in the 1990s. It starts with the creation of the product concept, through development and design, to the final assembled product, marketing and customer service industry.
About the editors MILTON D. ROSENAU, Jr., FCMC, is President of the Product Development & Management Association (PDMA). He is the founder and head of Rosenau Consulting Company, a specialized management consulting firm whose clients include leading manufacturers of high--technology industrial products. A well--known author, his books include Managing the Development of New Products and Faster New Product Development. ABBIE GRIFFIN, PhD, is an associate professor at the University of Chicago, with a joint appointment in the Marketing and Operations Management Departments. She is the PDMA's Treasurer and has published articles on product development in Marketing Science, Sloan Management Review, and the Journal of Product Innovation Management. GEORGE CASTELLION, the founder and head of SSC Associates, is a management consultant in new product development, providing services to clients in R&D--intensive industries. He is also founding Director of the PDMA's Frontier Dialogues on the Fuzzy Front End and on New Product Teams, and is the PDMA's Vice President for Association Development. NED ANSCHUETZ, PhD, is a Senior Vice President at DDB Needham Worldwide, where he has worked since 1979. He is a Group Director of Strategic Planning and Research, as well as Research Director for the agency's new products group, and an active member of the PDMA and the American Marketing Association.
| SKU | Unavailable |
| ISBN 13 | 9780471141891 |
| ISBN 10 | 0471141895 |
| Title | The PDMA Handbook of New Product Development |
| Author | Milton D Rosenau |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1996-09-27 |
| Number of pages | 656 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |