The PDMA ToolBook 1 for New Product Development

The PDMA ToolBook 1 for New Product Development

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Summary

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.

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The PDMA ToolBook 1 for New Product Development by Paul Belliveau

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
"..authoritative book edited by respected authors...a worthwhile addition to the NPD field..." (R & D Management, Vol 33(4), 2003)
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.
SKU Unavailable
ISBN 13 9780471206118
ISBN 10 0471206113
Title The PDMA ToolBook 1 for New Product Development
Author Paul Belliveau
Series Product Development And Management Toolbooks
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2002-04-25
Number of pages 480
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.