"Pedlar in Divinity" by Frank Lambert
An itinerant British preacher who spent most of his adult life preaching in the American colonies, Whitefield was an immensely popular speaker. This study focuses not so much on the evangelist's oratorical skills as on the marketing skills that he borrowed from contemporaries in the business world.
"A scholarly, easily written and felicitously documented account of Whitefeld's use of commercial methods. . to promote missions to the masses."---David Martin, Times Literary Supplement
"More than any other work, Lambert's provides the foundation for a new understanding and appreciation of the life and times of Anglo-America's greatest evangelical revivalist." * American Historical Review *
"More than any other work, Lambert's provides the foundation for a new understanding and appreciation of the life and times of Anglo-America's greatest evangelical revivalist." * American Historical Review *
Frank Lambert is Associate Professor of History at Purdue University and the author of Inventing the "Great Awakening" (Princeton).
| SKU | Unavailable |
| ISBN 13 | 9780691032962 |
| ISBN 10 | 0691032963 |
| Title | "Pedlar in Divinity" |
| Author | Frank Lambert |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Princeton University Press |
| Year published | 1993-12-19 |
| Number of pages | 260 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |