Perennial Seller by Ryan Holiday
Bestselling author and marketing strategist Ryan Holiday reveals how a classic work is made and marketed. Classic. Evergreen. Perennial. We can all identify products and ideas that seem to last forever and just keep selling. They exist in every industry, and should be every smart person's goal. Dependable resources, unsung money-makers, they increase in value and outlast the competition. But how can we create one ourselves? Here, Ryan Holiday reveals the secret. As a bestselling author whose books have sold over 5 million copies, and as creator of the worldwide phenomenon The Daily Stoic (now in its 10th year), he knows that creating a classic isn't about pandering to current trends, or selling out our values. It is about big dreams, a creative mindset and careful strategy. In this book, he takes us back to the first principles that underpin this thinking. Featuring interviews with some of the world's greatest entrepreneurs and creatives, and grounded in stories of classics from every field, the book shares an approach that anyone can adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, this is the recipe for long-lasting success.
Ryan Holiday is part Machiavelli, part Ogilvy, and all resultsFrom American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. -- Tim Ferriss, author of * The 4-Hour Work Week *
When playing for high stakes, Ryan Holiday is my secret weapon. His unique stealth manner makes him essential for winning. -- Aaron Ray, partner of the management company The Collective
A guide to creativity in the real world. -- James Altucher, author of Choose Yourself
The best designers and creators aspire to make and sell things that will last more than just a single season. Holiday's new book is the ultimate road map to making your work and your message stick. -- Aya Kanai, chief fashion director for Cosmopolitan, Seventeen, Redbook, and Woman’s Day
Every artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. It's a formula for becoming a classic and legendary. -- Michael Rapino, CEO and president, Live Nation
This book is a roadmap to success and an insight into life -- Robert Kurson, New York Times bestselling author of Shadow Divers
Reading a book by Ryan is like getting a really thoughtful email from a friend/mentor/colleague/that-guy-you-want-to-work-with-that-you-can't-delete-and-almost-make-a-new-folder-for-called-Best-Advice-Ever. This pretends to be a book about making books successful, but really it's a guide to creating stone-cold classics in format. -- Sam Conniff Allende, author of * Be More Pirate *
When playing for high stakes, Ryan Holiday is my secret weapon. His unique stealth manner makes him essential for winning. -- Aaron Ray, partner of the management company The Collective
A guide to creativity in the real world. -- James Altucher, author of Choose Yourself
The best designers and creators aspire to make and sell things that will last more than just a single season. Holiday's new book is the ultimate road map to making your work and your message stick. -- Aya Kanai, chief fashion director for Cosmopolitan, Seventeen, Redbook, and Woman’s Day
Every artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. It's a formula for becoming a classic and legendary. -- Michael Rapino, CEO and president, Live Nation
This book is a roadmap to success and an insight into life -- Robert Kurson, New York Times bestselling author of Shadow Divers
Reading a book by Ryan is like getting a really thoughtful email from a friend/mentor/colleague/that-guy-you-want-to-work-with-that-you-can't-delete-and-almost-make-a-new-folder-for-called-Best-Advice-Ever. This pretends to be a book about making books successful, but really it's a guide to creating stone-cold classics in format. -- Sam Conniff Allende, author of * Be More Pirate *
Ryan Holiday is the bestselling author of Growth Hacker Marketing, The Obstacle is the Way and Ego is the Enemy. His books have been translated into 25 languages and his writing has appeared everywhere from the Columbia Journalism Review to Fast Company. Follow Ryan on Twitter @ryanholiday, Facebook/ryanholiday and visit his website www.ryanholiday.net
| SKU | Unavailable |
| ISBN 13 | 9781781257661 |
| ISBN 10 | 1781257663 |
| Title | Perennial Seller |
| Author | Ryan Holiday |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Profile Books Ltd |
| Year published | 2017-07-13 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |