Perfect PR
Perfect PR
Regular price
Checking stock...
Regular price
Checking stock...
Summary
Aiming to help people in public relations to examine themselves as communicators, this book provides a jargon-free overview of PR. It describes the techniques involved, and advises on how to make the most of them and to develop PR skills. Examples and check-lists are included.
The feel-good place to buy books
- Free US shipping over $15
- Buying preloved emits 41% less CO2 than new
- Millions of affordable books
- Give your books a new home - sell them back to us!
Perfect PR by Marie Jennings
Aiming to help people in public relations to examine themselves as communicators, this book provides a jargon-free overview of PR. It describes the techniques involved, and advises on how to make the most of them and to develop PR skills. Examples and check-lists are included, and the book also tells readers where to get help and advice if they want to investigate the subject more deeply. The author lists seven PR priorities: setting the objective, identifying the desirable result and required motivation, deciding the target audience, refining the message, planning how the message is to be delivered, planning and implementing the campaign, and measuring the results.| SKU | Unavailable |
| ISBN 13 | 9780099508113 |
| ISBN 10 | 0099508117 |
| Title | Perfect PR |
| Author | Marie Jennings |
| Series | The Perfect Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 1995-03-16 |
| Number of pages | 108 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |