Perfume by Jean-Claude Ellena

Perfume by Jean-Claude Ellena

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Summary

The exclusive in-house perfumer to Hermes reveals for the first time the secrets behind the art and business of creating perfume.

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Perfume by Jean-Claude Ellena

To women the whole world over, perfume means glamour, and in the world of perfume, Jean-Claude Ellena is a superstar. In this one-of-a-kind book, the master himself takes you through the doors of his laboratory and explains the process of creating precious fragrances, revealing the key methods and recipes involved in this mysterious alchemy. Perfume is a cutthroat, secretive multibillion-dollar industry, and Ellena provides an insider’s tour, guiding us from initial inspiration through the mixing of essences and synthetic elements, to the deluxe packaging and marketing in elegant boutiques worldwide, and even the increasingly complicated safety standards that are set in motion for each bottle of perfume that is manufactured. He explains how the sense of smell works, using a palette of fragrant materials, and how he personally chooses and composes a perfume. He also reveals his unique way of creating a fragrance by playing with our olfactory memories in order to make the perfume seductive and desired by men and women the world over. Perfume illuminates the world of scent and manufactured desire by a perfumer who has had clients the likes of Cartier, Van Cleef & Arpels, Bulgari, and Hermés.
Jean-Claude Ellena has created some of the world's bestselling perfumes, including "Declaration" from Cartier. He lives and works in Grasses, the French capital of perfume.
SKU Unavailable
ISBN 13 9781611453300
ISBN 10 1611453305
Title Perfume
Author Jean-Claude Ellena
Condition Unavailable
Binding Type Hardback
Publisher Skyhorse Publishing
Year published 2011-12-01
Number of pages 176
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable