Permanent Waves by Julie Ann Willett

Skip to product information
1 of 1

Click to look inside

Permanent Waves by Julie Ann Willett

Regular price
Checking stock...
Regular price
Checking stock...
Summary

Beauty shops are places where women can enjoy the company of other women and exchange information or secrets. This work traces the development of the American beauty shop, from its largely separate racial origins, through white recognition of the "ethnic market", to the end of the 20th century.

The feel-good place to buy books
  • Free US shipping over $15
  • Buying preloved emits 41% less CO2 than new
  • Millions of affordable books
  • Give your books a new home - sell them back to us!

Permanent Waves by Julie Ann Willett

Throughout the twentieth century, beauty shops have been places where women could enjoy the company of other women, exchange information, and share secrets. The female equivalent of barbershops, they have been institutions vital to community formation and social change. But while the beauty shop created community, it also reflected the racial segregation that has so profoundly shaped American society. Links between style, race, and identity were so intertwined that for much of the beauty shop's history, black and white hairdressing industries were largely separate entities with separate concerns. While African American hair-care workers embraced the chance to be independent from white control, negotiated the meanings of hair straightening, and joined in larger political struggles that challenged Jim Crow, white female hairdressers were embroiled in struggles over self-definition and opposition to their industry's emphasis on male achievement. Yet despite their differences, black and white hairdressers shared common stakes as battles were waged over issues of work, skill, and professionalism unique to women's service work. Permanent Waves traces the development of the American beauty shop, from its largely separate racial origins, through white recognition of the "ethnic market," to the present day.
A cut above most workplace historiesLooking at the separate but sometimes overlapping development of European and African-American hairdressing from the early twentieth century to the present, Willett shows how race shaped different trajectories for black and white salons. * Lingua Franca *
Refreshing to read a history so firmly historicized and grounded in working-class and Afro-American history. * Journal of Social History *
With verve, sophistication, and imagination, Julie Willett has discovered the roots of today's hair-care industry in separate searches by African American and Euro-American women for dignified labor, community advancement, and personal beautification. After Permanent Waves, getting your hair done will never be the same againnor will the study of the shopfloor, professionalization, or the culture of consumption. -- Eileen Boris,University of Virgina
Combines an evocative portrait of the world of small town beauty shops with a provocative analysis of the hairdressing industry's racial, class, and gender faultlines. Julie Willett explores both the promises of a skilled profession for individual women, white and black, and the realities of low wages, long hours, segregated markets, and assembly-line salons. Covering the entire sweep from the early twentieth century through the present day, this book deserves a prominent, and permanent, place on the reading lists of women's and labor historians. -- Nancy Hewitt,The State University of New Jersey, Rutgers
Offers an unusually comprehensive look at a significant twentieth-century industry and female preoccupation. * American Historical Review *
Julie A. Willett is Assistant Professor of History at Texas Tech University.
SKU Unavailable
ISBN 13 9780814793589
ISBN 10 0814793584
Title Permanent Waves
Author Julie Ann Willett
Condition Unavailable
Binding Type Paperback
Publisher New York University Press
Year published 2000-06-01
Number of pages 262
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable