The Perpetual Enterprise Machine by H Kent Bowen

The Perpetual Enterprise Machine by H Kent Bowen

Describes the ways that firms can develop successful new products and processes. Examines a number of examples of successes - and failures - and derives valuable lessons for managers. Derives from a major study combining five US companies and four universities.

"Excellent readingA true insight into what makes a large segment of corporate America strive for perfection and international competitiveness. Should be required reading in all business schools."--Lawrence J. Udell, School of Business & Economics, California State University "Case studies provide a lively and effective means of learning from both the successes and mistakes of well run companies."--Louis E. Platt, Chairman, President and CEO, Hewlett-Packard Company "The growing list of once successful, major corporations that are now struggling offers vivid testimony to the fact that past success does not guarantee future success--a company must continually renew itself through invention of new product and processes. The principles of how to accomplish this renewal are laid out in this remarkable collaboration between leading academics and executives, and illustrated with twenty development projects conducted by major manufacturers."--Marshall L. Fisher, Heyman Professor and Co-Director, Manufacturing and Logistics Research Center, The Wharton School of the University of Pennsylvania "This book is a refreshing change from recent laments about the loss of competitiveness among American manufacturing firms. It demonstrates that a few companies have produced products and processes that can compete with the best the world has to offer. It also reveals the keys to their success."--Robert Mehrabian, President, Carnegie Mellon University "This highly provocative study of product development across a range of industries shows the path to creating brilliant products while simultaneously renewing the whole firm. The alternation between theory and clear examples from familiar companies creates a powerful 'product concept' of direct use to managers at all levels."--Jim Womack, Principal Research Scientist, MIT Japan Program, and Co-author, The Machine That Changed the World "The investigation reported here is valuable and important both because of its focus on a central dimension of competitive advantage for manufacturing firms, and because it represents one type of collaboration between universities and companies across the discipline of business and engineering, necessary to advance the field and deliver value to practicing managers."--Dean Michael Spence, Graduate School of Business, Stanford University

H. Kent Bowen is Professor of Engineering at MIT. Kim B. Clark and Steven C. Wheelwright are Professors at the Harvard Business School. Charles A. Holloway is a Professor at the Stanford Business School.

SKU	Unavailable
ISBN 13	9780195080520
ISBN 10	0195080521
Title	The Perpetual Enterprise Machine
Author	H Kent Bowen
Condition	Unavailable
Binding Type	Hardback
Publisher	Oxford University Press Inc
Year published	1994-12-01
Number of pages	446
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.