Perspectives on Strategy by Carl Stern
This is a collection of pieces from the Boston Consulting Group spanning a period of 30 years. It contains BCG's thinking on topics such as customer value creation, strategic planning, organizational design, leadership and change, and business thinking.
CARL W. STERN is President and CEO of The Boston Consulting Group. He has been with BCG for seventeen years, and his clients have included leading international consumer packaged goods companies, financial services, and manufacturing companies. He holds an MBA from Stanford Business School. GEORGE STALK Jr. is a senior vice president with The Boston Consulting Group, head of BCG's innovation and marketing initiatives, and comanager of BCG's Toronto office. He is coauthor of the critically acclaimed Competing Against Time, and Kaisha: The Japanese Corporation. His articles have appeared in numerous business publications, including the Harvard Business Review. He holds an MBA from the Harvard Business School.
| SKU | Unavailable |
| ISBN 13 | 9780471248330 |
| ISBN 10 | 0471248339 |
| Title | Perspectives on Strategy |
| Author | Carl Stern |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1998-03-09 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |