Persuasion by Charles U Larson

Persuasion by Charles U Larson

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Summary

Presents persuasion through the examination of various aspects of popular culture - politics, mass media, advertising, and the information superhighway. The text's multi-chapter focus on language and critical thinking is combined with verbal and visual examples of persuasion in action.

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Persuasion by Charles U Larson

Presents persuasion through the examination of various aspects of popular culture - politics, mass media, advertising, and the information superhighway. The text's multi-chapter focus on language and critical thinking is combined with verbal and visual examples of persuasion in action. Woven throughout this framework, the author provides coverage of persuasion theory, research, and ethics and repeatedly relates this back to the theme of the book - the development of critical consumers of all forms of persuasion.
SKU Unavailable
ISBN 13 9780534522810
ISBN 10 0534522815
Title Persuasion
Author Charles U Larson
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning, Inc
Year published 1997-07-28
Number of pages 462
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable