Persuasion by James Borg
Discover and uncover your latent natural behavioural skills for the ultimate competitive advantage. This practical, perceptive, readable book is based on sound scientific principles but is applied to your working life for the optimum gain.
Foreword by Sir John Harvey-Jones MBEAcknowledgementsIntroduction1. The power of persuasion: How empathy and sincerity work wonders for you 2. Being a good listener: Why listening is so crucial 3. Attention please: Keeping attention where you want it 4. Mind your body language: How to read signals from others and send out the right ones 5. Memory magic: The impact of good recall and simple tips to improve your memory 6. Make words work for you - the power of psycholinguistics: Success can depend on saying the right thing at the right time 7. Telephone telepathy: Learn to use the telephone to your best advantage and read situations better 8. Negotiating for mutual benefit: Understand the psychology involved, to achieve the best possible result 9. The personality spectrum: How to identify successfully and deal with different 'types' 10. Persuasive power in action Appendix: Answers
| SKU | Unavailable |
| ISBN 13 | 9780273688389 |
| ISBN 10 | 0273688383 |
| Title | Persuasion |
| Author | James Borg |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2004-10-21 |
| Number of pages | 272 |
| Prizes | Short-listed for Heathrow Travel Product Award: Travel Read, Non-Fiction 2009 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |