Persuasion
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Lee Hartley Carter is president of maslansky + partners, a language strategy firm based on the single idea that it's not what you say, it's what they hear. Carter oversees a diverse range of communication and language strategy work for Fortune 100 and 500 companies, trade associations, and nonprofits in the United States and globally. As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters' emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the why behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.
| SKU | Unavailable |
| ISBN 13 | 9780143133483 |
| ISBN 10 | 0143133489 |
| Title | Persuasion |
| Author | Lee Hartley Carter |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | J.P.Tarcher,U.S./Perigee Bks.,U.S. |
| Year published | 2020-09-01 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |