Persuasion by Robert H Gass

Persuasion by Robert H Gass

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Forthcoming: Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

The sixth edition of Persuasion: Social Influence and Compliance-Gaining continues to present persuasion concepts and theory in a comprehensive and engaging fashionIt is clear why this text is a leader in the discipline as it is both comprehensive and accessible to students. The sixth edition adds important material on digital and online persuasion which expands its’ impact in explaining contemporary persuasion.

Andrew S. Rancer, Ph.D., University of Akron, USA

　

This book is a joy to read and captures students’ interest in ways other textbooks do not. In today’s world of sound bites and video clips, the humor, clever examples, and carefully chosen illustrations in this book captivate readers and make learning about persuasion accessible. The authors do an excellent job seeking out the most peculiar and intriguing research studies to engage their readers and make learning about persuasion research findings fun!　

Elizabeth Dorrance Hall, Ph.D., Michigan State University, USA

Robert H. Gass is Professor Emeritus of Communication Studies at California State University, Fullerton, USA. John S. Seiter is Professor in the Department of Languages, Philosophy, and Communication Studies at Utah State University, USA.

SKU	Unavailable
ISBN 13	9780367196141
ISBN 10	036719614X
Title	Persuasion
Author	Robert H Gass
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2020-06-16
Number of pages	470
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.