Persuasion by Robert H Gass

Persuasion by Robert H Gass

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

Robert H. Gass (Ph.D. University of Kansas) is Professor Emeritus of Communication Studies at California State University, Fullerton. His areas of expertise include argumentation, persuasion, social influence, and compliance gaining. Dr. Gass has published two texts and one edited text (with co-author John S. Seiter) and over 70 scholarly articles, book chapters, published conference proceedings, and professional papers. His text with John S. Seiter, Persuasion: Social Influence and Compliance Gaining, is the best-selling persuasion text in the field of communication studies. Among the awards he has received are Distinguished Faculty Member, Faculty Recognition Award for Scholarly and Creative Activity, multiple Annual Author awards, and Outstanding Scholarship and Creativity Award. He has also done consulting work for the California Dairy Council, the California Dietetic Association, and Caltrans.

John S. Seiter (Ph.D. University of Southern California) is Distinguished Professor of Communication Studies in the Department of Communication Studies and Philosophy at Utah State University. His research focuses broadly on persuasion and specifically on topics such as political aggression, effective approaches to compliance gaining, deception, nonverbal influence, and persuasion in hospitality contexts. His work has been recognized by over ten Top Paper awards at both regional and national conferences. He has coauthored and coedited several books, including Persuasion: Social Influence and Compliance Gaining (now in its seventh edition) and Nonverbal Communication in Political Debates. Previously, Dr. Seiter was recipient of his university’s Lifetime Achievement and Professor of the Year awards.

SKU	Unavailable
ISBN 13	9780367528485
ISBN 10	0367528487
Title	Persuasion
Author	Robert H Gass
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2022-04-07
Number of pages	540
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.