Persuasion: Integrating Theory, Research, and Practice by Ann Bainbridge Frymier

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Persuasion: Integrating Theory, Research, and Practice by Ann Bainbridge Frymier

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Summary

Provides the persuasion skills students seek integrated with the persuasion theories instructors want to teach - two approaches that have often been at odds with one another. The book explains the five major theories of persuasion, and includes numerous current examples and illustrations that bring the application of the chapter concepts to life.

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Persuasion: Integrating Theory, Research, and Practice by Ann Bainbridge Frymier

Provides the persuasion skills students seek integrated with the persuasion theories instructors want to teach - two approaches that have often been at odds with one another. The book explains the five major theories of persuasion, and includes numerous current examples and illustrations that bring the application of the chapter concepts to life.

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SKU Unavailable
ISBN 13 9781524999148
ISBN 10 1524999148
Title Persuasion: Integrating Theory, Research, and Practice
Author Ann Bainbridge Frymier
Condition Unavailable
Publisher Kendall/Hunt Publishing Co ,U.S.
Year published 2019-07-30
Number of pages 277
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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