Persuasion : Reception and Responsibility by Charles Larson

Persuasion : Reception and Responsibility by Charles Larson

Reflecting the latest practices and developments from the field, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e, examines various aspects of popular culture--politics, mass media, advertising, and the Internet--as they exemplify critical theories of persuasion. Extremely student friendly, the lively Thirteenth Edition is packed with timely, real-life examples of persuasion in action that help students apply what they've learned to everyday life. The new edition offers expanded coverage of the impact of fast-growing social network media, while an increased emphasis on ethics ensures students consider ethical implications as they develop their own persuasion skills. Proven author Charles U. Larson--a respected professor and successful practitioner--weaves together persuasion theory, research, and ethics to help students develop skills as critical consumers of all forms of persuasion as well as understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.

Charles U. Larson, PhD, is the author of a best-selling textbook Persuasion: Reception and Responsibility, now in its 13th edition. He taught full-time at Northern Illinois University and is now Emeritus Professor. He served as faculty intern at J. Walter Thompson Inc. and with a small advertising agency in the Fox River valley area working with clients like Lunchables, Oscar Mayer Hot Dogs, Clausen's Pickles and Vienna Beef Hot Dogs and others. During his teaching career, he also worked as a consultant to and partner in several small but full-service advertising agencies until 2005. He has also written other books, book chapters, book reviews, and various publications in professional communication journals, on topics as political speeches, television advertising, persuasive campaigns, public relations, and salesmanship. Larson is often interviewed by radio and television news reports as well as newspapers. He still is the longest serving President of the Faculty and Staff Assembly, Executive Secretary, and Parliamentarian of the University Council at Northern Illinois University.

SKU	Unavailable
ISBN 13	9781111349271
ISBN 10	1111349274
Title	Persuasion : Reception and Responsibility
Author	Charles Larson
Condition	Unavailable
Binding Type	Paperback
Publisher	Cengage Learning, Inc
Year published	2012-01-27
Number of pages	481
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable