Persuasion, Social Influence, and Compliance Gaining by Robert H Gass

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Persuasion, Social Influence, and Compliance Gaining by Robert H Gass

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Summary

This text looks at persuasion from a broad-based perspective, encompassing the scope of persuasion found in everyday life. By examining persuasion in contexts such as advertising, small groups, and face-to-face encounters, the text places emphasis on new avenues of studying persuasion, such as dece

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Persuasion, Social Influence, and Compliance Gaining by Robert H Gass

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.

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SKU Unavailable
ISBN 13 9780205359523
ISBN 10 0205359523
Title Persuasion, Social Influence, and Compliance Gaining
Author Robert H Gass
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Inc
Year published 2003-06-19
Number of pages 416
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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