Persuasion, Social Influence, and Compliance Gaining
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Persuasion, Social Influence, and Compliance Gaining by Robert H Gass
Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.| SKU | Unavailable |
| ISBN 13 | 9780205698189 |
| ISBN 10 | 0205698182 |
| Title | Persuasion, Social Influence, and Compliance Gaining |
| Author | Robert H Gass |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Inc |
| Year published | 2010-04-06 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |