Persuasive Copywriting by Andy Maslen
Take a step up in your copywriting practice and understand the underlying psychological principles that make copy persuasive and enjoyable to read, with this ultimate guide to creating effective content.
"I've been a fan of Andy Maslen's copywriting articles for many yearsSo when I read his new book Persuasive Copywriting, I had high expectations. I wasn't disappointed! The book is packed with practical ideas for writing authentic, response-getting copy. I particularly liked the science-based approach that underlines Andy's persuasive writing strategies... strategies which I'm already incorporating into my own writing." * Steve Slaunwhite, author 'The Wealthy Freelancer' *
"Andy knows more than most about selling with words. Now he's written a clear, comprehensive guide to the science and techniques behind powerfully persuasive copywriting. If becoming a much more effective writer in exchange for a few pounds and a day's reading sounds like a good deal to you, buy this book." * Tom Albrighton, professional copywriter, founder of ABC Copywriting and co-founder of the Professional Copywriters’ Network *
"For the beginner or the established copywriter, this is a refreshing and up-to-date perspective on the emotion and craft of copywriting with handy tools and tips you'll reference in the next steps of your career." * Vikki Ross, copywriting expert *
"If you want to be a better writer, read this book. Andy Maslen shows you how to write in a way that taps into human nature - the type of copy that powers business success." * Sonja Jefferson, co-author 'Valuable Content Marketing' *
"Persuasive Copywriting collects the secrets known only to professional writers and distills them into smart, clear advice. But keep all this to yourself; we don't want everyone knowing how to do it." * Tim Rich, co-founder of writing association 26 *
"Andy Maslen's latest book is his best so far - he takes his subject to a new level that, in my opinion, makes it a must-read for anyone who is interested in influencing, whether they are a writer or not . As a business owner and author who has read many books about writing and influencing I found this one particularly useful because it delves into understanding people first, writing for them second. It's an enjoyable read and one that I will keep going back to in my attempts to persuade and influence in writing." * Sally Bibb, author and founder of Engaging Minds *
"Get ready to become the most persuasive copywriter you know and learn from the Zen master of copywriting, Andy Maslen. Persuasive Copywriting gives you countless ideas, crystal clear strategies and practical real-life scenarios you can put to work in your business today. Plus the exercises are a terrific way to sharpen your copywriting skills and really get your creative juices flowing. Put simply, Persuasive Copywriting should be compulsory reading for anyone who writes anything." * Jed Wylie; author, Make Your Website Sell *
"Andy knows more than most about selling with words. Now he's written a clear, comprehensive guide to the science and techniques behind powerfully persuasive copywriting. If becoming a much more effective writer in exchange for a few pounds and a day's reading sounds like a good deal to you, buy this book." * Tom Albrighton, professional copywriter, founder of ABC Copywriting and co-founder of the Professional Copywriters’ Network *
"For the beginner or the established copywriter, this is a refreshing and up-to-date perspective on the emotion and craft of copywriting with handy tools and tips you'll reference in the next steps of your career." * Vikki Ross, copywriting expert *
"If you want to be a better writer, read this book. Andy Maslen shows you how to write in a way that taps into human nature - the type of copy that powers business success." * Sonja Jefferson, co-author 'Valuable Content Marketing' *
"Persuasive Copywriting collects the secrets known only to professional writers and distills them into smart, clear advice. But keep all this to yourself; we don't want everyone knowing how to do it." * Tim Rich, co-founder of writing association 26 *
"Andy Maslen's latest book is his best so far - he takes his subject to a new level that, in my opinion, makes it a must-read for anyone who is interested in influencing, whether they are a writer or not . As a business owner and author who has read many books about writing and influencing I found this one particularly useful because it delves into understanding people first, writing for them second. It's an enjoyable read and one that I will keep going back to in my attempts to persuade and influence in writing." * Sally Bibb, author and founder of Engaging Minds *
"Get ready to become the most persuasive copywriter you know and learn from the Zen master of copywriting, Andy Maslen. Persuasive Copywriting gives you countless ideas, crystal clear strategies and practical real-life scenarios you can put to work in your business today. Plus the exercises are a terrific way to sharpen your copywriting skills and really get your creative juices flowing. Put simply, Persuasive Copywriting should be compulsory reading for anyone who writes anything." * Jed Wylie; author, Make Your Website Sell *
Andy Maslen is Managing Director of Sunfish, a writing agency specializing in corporate communications and digital content. A lifetime Fellow of the Institute of Direct Marketing, Andy has worked with The NHS, The Prudential, The Economist, Emap, the DTI, BBC Worldwide, Hamleys, The London Stock Exchange, The British Standards Institution, the RSPB, Time Out, The New York Times Company and PricewaterhouseCoopers. He writes and speaks regularly on copywriting and is a best-selling author.
| SKU | Unavailable |
| ISBN 13 | 9780749473990 |
| ISBN 10 | 0749473991 |
| Title | Persuasive Copywriting |
| Author | Andy Maslen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2015-03-03 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |